Event Overview:
Although the ZEV transition continues to progress, driver understanding of ZEVs’ capabilities and benefits continues to be limited, and myths remain persistent. ZEV Alliance governments are leaders in attempting to understand the sources and nature of ZEV misinformation, combat myths, and promote a positive narrative of the ZEV transition for the mass market. This series provides an opportunity for member governments to share their findings, ask questions, and determine opportunities for shared, more effective messages.
To register for this series, please contact the ZEV Alliance secretariat.
January 21, 2024 | 11:00 a.m. ET
Session 1: Natural Resources Canada will present on its behavioral science research and Zero Emission Vehicle Awareness Initiative.
Speakers:
- Vivian Li, Senior Behavioural Scientist, Natural Resources Canada
- Chris Frye, Senior Policy Advisor, Natural Resources Canada
February 12, 2024 | 11:00 a.m. ET
Session 2: Veloz, a public-private non-profit in California, will present on their ZEV consumer awareness campaigns and communications strategies.
Speakers:
- Margaret Mohr, Communications Director, Veloz
Resources:
